Though marketing strategies might seem simple on paper, they require proper follow through and action to make them work. Most of them are built upon older strategies that have been in place for years, but they get tweaked to meet the requirements of businesses of today.
As we start to learn more about our customers and what marketing techniques work best for them, we can make use of the power of the digital age to cook up some interesting strategies that work.
Working Marketing Strategies in 2018
Conversion Rate Optimization (CRO)
Every digital marketer would have heard of the term Search Engine Optimization (SEO), If you’ve spent some time on SEO, you would have seen elements of Conversion Rate Optimization (CRO). CRO includes stuff like calls-to-action (CTAs) and landing pages. CRO is ultimately focused on making sure that visitors to your content get converted into people who take action in some way or the other.
CRO is generally considered as a very important aspect that adopted and implemented effectively can get you increased sales in the long term. CRO elements help convert your visitors into customers by making them take an action such as signing up for a newsletter or showing interest in your business in any other way, as you desire. You’ll have better-performing leads, effectively reducing the need for increasing the number of marketing channels.
Personalized messages targeting customers
With the help of technology, you can take personalization to a whole new extent. Your website, products, and services everything should be an integral part of your marketing strategy. People would feel important and special when a business interacts with them in a personalized tone.
You can think of small ways in which you can implement this within your marketing strategies. Writing personalized emails to newsletter members in order to thank them for signing up can be the first step. You can even convert real estate leads with videos that are personalized and addresses the concerns of the customer directly. You can even use scripts that place customer names on landing pages of your website.
More people now access the internet from mobile devices than from desktop. The reality is that you can’t afford to not have a responsive mobile design that suits a mobile browsing experience. However, how does it affect marketing, though?
People tend to cross between desktop and mobile before completing their purchases online, and if they don’t find a cohesive user experience across both, they might decide not to purchase anything at all.
Also, you can consider the context of mobile browsing, and device strategies custom made for the mobile user, so they feel empowered to make decisions on the phone without having to jump between a desktop and mobile sites to complete a simple call to action.
I hope this article was useful for you to learn more about how simple marketing strategies can help your business grow. There are so many possibilities that are unlocked with the help of this. Make the most out of it. If you have any doubts with regards to this, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.
Do you have any other reservations about trying out these new marketing strategies? Have you tried any of these in the past? What is your opinion or experience while using those? What is your perception of changing marketing strategies based on the latest technology? Let us know through the comments.