10 Highly Effective Web Design Tips for Everyone

We think everyone would agree that having an online presence is imperative for every business nowadays. The one major reason for this is that around 5.35 billion people have internet access. When it comes to the internet, we see that people use it for a myriad of things, ranging from researching to communication to education to shopping.

When you build a website, you showcase your work in real time, improve your business’s credibility, and build a strong relationship with your potential customers.

So, when a website building has many benefits, why not design your website like a pro and get better engagement?

This post will discuss a few web design tips that will take your website to the next level. You won’t need to hire a professional web design company.

Pro Web Design Tips

10 Web Design Tips

So, without any further delay, let’s have a look at them without going to web design school or having a web design degree. These are inexpensive ways to do web design.

#1 Never Ignore Your Website’s Page Speed

It is one of the least debated facts in the web design world: speed is crucial. Most newbies don’t know that the speed of their sites may have a huge impact on their overall business.

Have you ever experienced how annoying it is to drive in slow-moving traffic? The pain of surfing a slow-loading website is similar.

A website’s speed influences everything from conversion to revenue to the bounce rate. In fact, speed is an important factor from the search engine’s point of view, so you should give enough attention to this factor from the beginning.

#2 Above The Fold is Still a Thing

Some people believe that the “Fold” doesn’t matter much nowadays – perhaps because of many screen sizes. But we would say you can’t ignore it entirely.

Research says that people spend 80% of their time above the fold.

For those who don’t know, above the fold is the portion of a website that is visible in a browser when a web page first loads. So, always prioritize your content available in the first fold and give your visitors a pleasant user experience.

Here are a few things you can do to improve the “fold” of your website.

  • Always create a descriptive headline. Try to make it brief but powerful.
  • Explain what your site can do for your audience.
  • Add an important call to action, as it will improve your chances of converting.
  • Do not forget to add media such as images, audio, or videos. It will help you emphasize your point.

#3 Have a Clear Brand Message

No matter what your business is about, your site must project the image you want your audience to see. And via web design, you can control that image completely. Position your key message and logo in the top left corner of your site, as this is the part of the screen our eyes are simply drawn to.

#4 Make Great Landing Pages

Landing pages are the most ignored web pages of a website. But do you know a well-designed landing page can be the foundation of successful online marketing?

A landing page helps drive traffic, boost your SEO, and build your brand. So, along with above-the-fold content, it also gives importance to landing pages.

There are many professional website-making tools available in the market that help you create a great landing page. One good name is Renderforest. Their fast yet affordable website maker lets you create professional and responsive landing pages without using any web code. Moreover, the tool is exceptionally easy to use. You just need to choose a template, edit your content online, and hit the Publish button. It is as simple as that.

Below are some tips for creating a successful landing page.

  • Create your landing page to push users through the conversion funnel.
  • Since most people nowadays use their mobile phones to access websites, make sure your landing page is mobile responsive.
  • Do not forget to use social proof and testimonials.

#5 Make Your Site Easy to Navigate

A website that is difficult to navigate often receives less traffic. So, always ensure that navigation buttons on your site are obvious and easy to identify. Follow the below tips to improve your website’s navigation.

  • Divide categories.
  • Use the right navigation titles.
  • Give every clickable image an alt text.

#6 Keep it Simple

Remember that simplicity is the key. A website that is quick and easy to use draws more attention. The useful information should be available at the touch of a button. Since users don’t like to hang around, ensure all the important pages and buttons are available in front of your users’ eyes.            

#7 Use Visual Cues to Direct Attention

One of the major motives of web designing is to guide your audience properly to your website. For that, you should give importance to different elements on your site.

When you design your website, pay attention to four visual cues: Movement, Depth, Form, and Color. To give your users direction on a particular web page, you may use arrows, borders, pointing fingers, photos of people, etc.

#8 Create a Professional Logo

Even if a logo does not have its brand name integrated, 99% of people will be able to recognize the brand – a good example is Apple’s logo. But only when you create a top-notch logo for your site. Renderforest allows you to create a professional-looking logo in the cloud for free. You no longer need to search “I need a logo designed for my business” on Google.

Tips for creating a professional logo

  • When designing your logo, you should keep in mind what your goals are and what message you want to paint with your logo.
  • Know the Psychology of colors. For example, restaurants usually use Red as it stimulates the appetite.
  • Your logo should stand the test of time.

#9 Stay Away from Carousels & Sliders

Maybe you like that revolving carousel that shows pictures and products, but they don’t seem useful anymore. An impressive data came from Notre Dame University. It showed that the first slide on the carousel received almost 90% clicks, while the rest were mostly ignored.

See the screenshot of click-through rates below.

#10 Create A Mobile-Friendly Website

After Google’s official announcement of the mobile-first index, it would be a big mistake not to do good practices for mobile-first indexing. Make sure your site offers a user-friendly experience on every device.

We hope our web design tips will help you make your website a success. If you have any queries or suggestions, feel free to post them in the comments below. We would be happy to assist you.

1 thought on “10 Highly Effective Web Design Tips for Everyone”

  1. I read your article, which I found quite informative. Nowadays, everyone has knowledge of web designing and can create a design for a website. But, having knowledge is not only enough to create a good and responsive web design. It is important to know the basics of a good web design. Thank you for sharing this information!

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