Latest online shopping & discounting trends – Since virtually everything you need to buy is available online now, several marketplaces are trying to woo the customers in different ways. India is a big market for e-shopping and opportunities are endless for companies.

As reported by Google India, every month 6 million new users shop online and by 2017, India will have around 120 million online buyers. Considering this fact, hundreds of online merchants attempt to add new customers and to retain the existing ones by profitable promotional campaigns and offers.

Online Shopping Trends 2017

Online Shopping & Discounting Trends

Most important factor why people prefer online purchasing is the chance to grab extra savings using discount offers and cashback promo codes. Lucrative deals and huge discounting trends attract the users to buy stuff at the e-portals.

There was a 2 fold increase in last few years in the number of users doing online shopping of electronics, health care products, travel bookings and food. See what 2017 hold for these segments!


Electronics is one of the top 2 categories in Indian e-commerce market in terms of sales. Specially, sales of smartphone and tablets have been exceptional through this medium. E-commerce giants like Flipkart, Snapdeal, Ebay and Amazon cover most of the market in this segment.  We can expect a bigger competition in 2017 between these companies who desperately wants to establish themselves as the as top player in India.

Online sale of these companies is expected to increase by atleast 15% YOY in 2017 after the demonetization of Rs 500 and Rs 1000 notes by the Modi government.

Concept of flash sale will gain further traction on these sites and manufacturers like Samsung, Lenovo, Mi, and Micromax have reaped huge benefits through this. Other sites like Paytm, Infibeam, Askmebazaar and Shopclues also provide amazing discounting trends on mobiles and consumer durables.

Coupon Portal lists the top mobile offers and discounts on electronic goods. Reduce your expenses by upto 40% on purchase of air conditioners, LED televisions, laptops and other appliances. Best offers on powerbanks, memory cards and pen drives are also available on this site.

Travel Bookings

India’s almost 65% e-commerce market belongs to travel category in some or the other way. Users find it very convenient to plan their trips online and make their journeys and stays hassle free. On various travel portals, you can make bookings for flights, buses, trains and hotels in 3-4 simple steps.

You can find the latest travel deals and coupons for use at Makemytrip, Goibibo, Oyorooms, Yatra, Redbus, Ticketgoose and other travel and hotel booking sites.

Apart from that, users can also get saving options and cashback deals on taxi bookings online. One can save upto 35% on cab bookings on Ola cabs, Uber, Zoomcar and others.

Expect India to go for more online travel booking in 2017 but the discounting trends and offers may come down a little bit.

Healthcare Products and Devices

Healthcare is one of the fastest growing sectors in India’s e-commerce industry. Now you can buy prescription drugs as well generic medicines online. Almost upto 25% discount can be easily availed on health products websites. Customers can buy varied fitness supplements, pharmacy products and health care devices at 20% lesser rates than MRP using these offers.

This segment is expected to gain huge momentum in the New year 2017.

Food Orders

Ordering food online is another very popular new segment in the online market. Players like Foodpanda, Swiggy, and Freshmenu have become much famous in last 3-4 years especially in metro cities. Apart from that, established players like Dominos, KFC, and McDonalds are also in the market to offer more variety to the customers. Shoppers can easily slash their food bills by upto 30% using promotional offers at these sites.

This segment has vast potential as people love food in India. However, it might be tough for new player to make an entry given the low margins and stiff competitions.

The coming year has a lot to offer and I am sure there will be many surprises as well in its kitty. Irrespectively, there is little doubt that online shopping would further increase in India. Companies will strive hard to make their customer’s shopping experience easier and fun with some genuine savings.