Latest online shopping & discounting trends – Since virtually everything you need to buy is available online now, several marketplaces are trying to woo the customers in different ways. India is a big market for e-shopping and opportunities are endless for companies.
As reported by Google India, every month 6 million new users shop online, India will have around 120 million online buyers. Considering this fact, hundreds of online merchants attempt to add new customers and to retain the existing ones by profitable promotional campaigns and offers.
Online Shopping & Discounting Trends
Most important factor why people prefer online purchasing is the chance to grab extra savings using discount offers and cashback promo codes. Lucrative deals and huge discounting trends attract the users to buy stuff at the e-portals.
There was a 2 fold increase in the last few years in the number of users doing online shopping for electronics, healthcare products, travel bookings and food.
Electronics is one of the top 2 categories in Indian eCommerce market in terms of sales. Especially, sales of smartphone and tablets have been exceptional through this medium. E-commerce giants like Flipkart, Snapdeal, Ebay, and Amazon cover most of the market in this segment. We can expect a bigger competition between these companies who desperately wants to establish themselves as the as the top player in India.
Online sale of these companies is expected to increase by at least 15% YoY after the demonetization of Rs 500 and Rs 1000 notes by the Modi government.
The concept of the flash sale will gain further traction on these sites and manufacturers like Samsung, Lenovo, Mi, and Micromax have reaped huge benefits through this. Other sites like Paytm, Infibeam, Askmebazaar, and Shopclues also provide amazing discounting trends on mobiles and consumer durables.
Coupon Portal lists the top mobile offers and discounts on electronic goods. Reduce your expenses by up to 40% on purchase of air conditioners, LED televisions, laptops and other appliances. Best offers on power banks, memory cards, and pen drives are also available on this site.
India’s almost 65% eCommerce market belongs to the travel category in some of the other ways. Users find it very convenient to plan their trips online and make their journeys and stays hassle-free. On various travel portals, you can make bookings for flights, buses, trains and hotels in 3-4 simple steps.
You can find the latest travel deals and coupons for use at MakeMyTrip, Goibibo, Oyorooms, Yatra, Redbus, Ticketgoose and other travel and hotel booking sites.
Apart from that, users can also get saving options and cashback deals on taxi bookings online. One can save up to 35% on cab bookings on Ola cabs, Uber, Zoomcar and others.
Expect India to go for more online travel booking but the discounting trends and offers may come down a little bit.
Healthcare Products and Devices
Healthcare is one of the fastest growing sectors in India’s e-commerce industry. Now you can buy prescription drugs as well as generic medicines online. Almost up to 25% discount can be easily availed on health products websites. Customers can buy varied fitness supplements, pharmacy products, and healthcare devices at 20% lesser rates than MRP using these offers.
This segment is expected to gain huge momentum. Learn 5 Things Every E-Commerce Startup Needs to Know.
Ordering food online is another very popular new segment in the online market. Players like Foodpanda, Swiggy, and Freshmen have become much famous in last 3-4 years especially in metro cities. Apart from that, established players like Dominos, KFC, and McDonald’s are also in the market to offer more variety to the customers. Shoppers can easily slash their food bills by up to 30% using promotional offers at these sites.
This segment has vast potential as people love food in India. However, it might be tough for a new player to make an entry given the low margins and stiff competitions.
The coming year has a lot to offer and I am sure there will be many surprises as well in its kitty. Irrespectively, there is little doubt that online shopping would further increase in India. Companies will strive hard to make their customer’s shopping experience easier and fun with some genuine savings.