Technology is changing our lifestyle and the way we go shopping. During the last decade, online shopping is being famous on the globe. Online retailers are making billions of dollars each year. Lifestyle products like apparel, electronic gadgets, and goods, groceries, and rest things are available on the computer or smartphone screens. And the good part is you don’t physically present in a retail shop to buy what you need.
In the present time, online marketplaces are winning loyal customers and giving them the best services. Everything that we order can be at our doors the same day or next day or within the time limit. It depends on the delivery of the product location. Online marketplaces are successfully building trust in urban and rural areas.
The Success of Online Marketplaces
One who prefers online shopping can browse almost every product before buying and read the related product information. But in a retail outlet retailer showcase or store a limited amount of products, this may be due to his investment power or outlet and warehousing size.
If you are planning to buy a king-size bed and the specific item is not available at the retail outlet, then the retailer may ask the time, but it may take longer to complete the order. While on the other side, as an online store showcases a wide range of available products so has more possibility to offer the swift dispatch of the product to eliminate the waiting time.
Advantages of Online Shopping
- The online marketplace has a site to showcase available products and simple site navigation.
- A buyer who has a credit card, debit card, net banking, and electronic wallet can purchase a product from these sites. Almost every big online retailer offers cash of delivery options.
- Buyers have more options to pick the product by comparing them with other products.
- An online marketplace can be open 24x7x365, even on public holidays.
- There is no queue in the online marketplace. You can buy products in a few clicks. Which means you can save time to enjoy your life.
- You can avail a huge discount using discount coupons and deals. Not every retail outlet offers a discount when you need it. But many online sites offer discount coupons and best deals.
- Online marketplaces want to keep their loyal customers, so they regularly update you with exclusive discount offers and deals.
Consumers are an addict to online shopping due to the above advantages. The electronic fund transfer facility is helping hand and giving exponential growth to e-commerce services.
Online Shopping Nowadays
Globally as well as in India, online shopping is becoming popular. Many existing e-retailers are targeting the Indian market like Amazon, eBay Etc. But few Indian ventures like Shopclues giving them tough competition with their business strategies, for example, by offering discount coupons on a wide range of products of this category. ShopClues promises everything ‘from ding to dong’, at wholesale rates, and earning loyal customers. It is setting a new trend in the present market and innovating the entrepreneurial ecosystem for the future.
So we can say that online shopping is better and set to best in the future.
The Future of Online Shopping
India’s e-commerce market is ready to hit $76 billion by 2021 from $13.6 billion in 2014, according to e-Tailing India. However, business models are frequently changing, which brings more innovative promotion, complex delivery systems, dynamic pricing, and sale. This way, distribution channels are going forward. An entrepreneurial ecosystem has been evolved and capturing the mass market in India. There are considerable challenges in the Indian market and such an ecosystem making e-retailing more straightforward and ready for better services.