Technology is changing our lifestyle and the way we do shopping. During last one decade online shopping is being popular on the globe. Online retailers are making billions of dollars each year. Lifestyle products like apparels, electronic gadgets and goods, groceries and rest things are available on the computer or smartphone screens. And the good part is you don’t physically present in a retail shop to buy what you need.
In present time online marketplaces are winning the loyal customers and giving them best services. Everything that we order can be at our doors same day or next day or within the time limit. It depends up delivery of product location. Online marketplaces are successfully building the trust in urban and rural areas.
Reasons Behind Success of Online Marketplaces
One who prefer online shopping can browse almost every product before buying and read the related product information. But in a retail outlet retailer showcase or store limited amount of products; this may be due to his investment power or outlet and warehousing size.
If you are planning to buy a king size bed and the specific item is not available at retail outlet then retailer may ask time but it may take longer to complete the order. While on the other side as online store showcase a wide range of available products so have more possibility to offer swift dispatch of product to eliminate the waiting time.
Online Shopping Offers Many Advantages for Customers
- Online marketplace have a site to showcase available products and simple site navigation.
- Buyer who have credit card, debit card, net banking and electronic wallet can purchase product from these sites. Almost every big online retailer offer cash of delivery option.
- Buyers have more option to pick the product by comparing them with other products.
- Online marketplace are open 24x7x365 even on public holidays.
- There is not queue on the online marketplace, you can buy products in few clicks. Which means you can save time to enjoy your life.
- You can avail huge discount using discount coupons and deals. Not every retail outlet offers discount when you need it. But online many sites offer discount coupons and best deals.
- Online marketplaces want to keep their loyal customers so they regularly update you with exclusive discount offers and deals.
Consumers are being addict to online shopping due to above advantages. Electronic fund transfer facility is helping hand and giving exponential growth to e-commerce services.
Online Shopping Now A Days
Globally as well as in India online shopping is being popular. Many existing e-retailers are targeting Indian market like Amazon, Ebay Etc. But few Indian ventures like Shopclues giving them tough competition with their business strategies, for example by offering lifestyle discount coupons on wide range of product of this category. ShopClues promises everything ‘from ding to dong’, at wholesale rates and earning loyal customers. It is setting a new trend in present market and innovating entrepreneurial ecosystem for future.
So we can say that online shopping is better and set to best in future.
Next era of online shopping
India’s e-commerce market is ready to hit $76 billion by 2021 from $13.6 billion in 2014, according to e-Tailing India. However, business models are changing frequently which brings more innovative promotion, complex delivery systems, dynamic pricing, and sale. This way distribution channels are going forward. Entrepreneurial ecosystem has been evolved and capturing the mass market in India. There are real huge challenges in Indian market and such ecosystem making e-retailing simpler and ready for better services.