Most of the time we stress too much on maintaining on-page SEO techniques to make our content SEO optimized which is one of the first criteria to be eligible for a good ranking in search engine. But don’t forget that, on-page SEO alone can’t do the job for your blog. One has to consider the off-page SEO techniques and tactics as well to gain more authority and rank better in Google or any other search engine.
In-fact both on-page and off-page SEO together complete the SEO campaign of any website; in case you want to avail some professional SEO services.
In this article, I will talk about such DIY or do it yourself guide to complete your site’s off-page SEO factors to get a better ranking on Google. Most of the time, we neglect off-page SEO factors as it is comparatively more difficult & time taking than on-page SEO techniques.
How to Improve Site Ranking by Keeping Off-Page SEO Factors Right?
Every blogger loves to write article following all necessary on-page SEO factors and then publish the same. But the real challenge starts just after you publish the content and here the off-page SEO techniques will come into action.
Gone are the days, when just publishing an article with proper keyword research & keyword density is enough to rank higher in Google. One could easily find out few lists of dofollow blogs and get back links by commenting or guest posting.
But nowadays there are many factors added to this list to make your content rank better compared to your competitors. Not only that, most of the blog comments provide nofollow link only and if you build links without distributing your anchor text then also your website will be penalized.
Off-page SEO Techniques
Let’s discuss those off-page SEO techniques, which can give your content the due justice to rank well in Google or any search engine.
1. Relationship & Networking
It is impossible to get success by staying single or alone. You have to know what others are doing in your niche and let them know what you are doing. Try to get connected with the bloggers in your niche via various social media platforms like Facebook, Twitter or blogging forums like Indiblogger.in etc. Frequently share each other’s article, like their work to tell them that you are noticing what they are doing and also helping them to increase their reach.
In return, you might also get the similar share or mention which will actually build your authority in time. This is a slow but steady process and people are very smart to understand your intension. So, try to be honest and build relationship gradually, not quickly in short period of time for the sake of link building only.
2. Guest post in similar niche
I have read many places that guest posting is dead in 2018. But the fact is guest posting can’t be dead if done properly. Look for bloggers in your niche and with similar or higher authority and ask them for guest posting. Try to build links with your brand name or long tail anchor text towards your blog’s relevant article. This is one of the best off-page technique to build links gradually and improve your SERP better.
But again don’t do guest posting on any blog or in any niche, as this may not help you in long run. On the other hand, every blogger may not accept guest articles. So, be ready with some high quality & in-depth article specific to the blogging niche to reduce the rejection of guest post request.
Link building is one of the key factors when you build a website. It is not recommended that one should build links with always against the main keyword only. In that case be ready to face Google penalty in coming days. Generally one should distribute the anchor text in various types like branded anchors, author name, long tail keyword anchor etc so that various types of diversified anchor texts can point to your root domain or articles.
This will in return build a very good back-link profile in the eye of Google. Not only that, start interlinking your blog articles with each other with long tail keyword rich anchor text and also LSI keywords to increase page authority over the period o time.
Getting social media share, Google plus share count is another factor which drives your search engine ranking positions in 2018. Try to create some engageable content where the user would love to share their comments or want to indulge in the discussion or like to share within their social media circle for more reach.
Did you follow the content curation websites like Scoopwhoop, Scoop.it etc. where some innovative types of list contents are getting shared and getting viral immediately. Social media share count & user engagement is the new parameters of this generation which is going to count in a big way while calculating search engine ranking position.
5. Follow Your Competitors, Comment regularly
List out the top blogs or the most authoritative websites in your niche and try to follow what they are doing. Make sure you comment on their articles very frequently and if possible try to become the top commenter. Doing this kind of activity regularly you will be able to bring some genuine referral traffic and get some good share as well. You can also join forums, directories and engage in various discussions and help others to gain authority and back link over the period of time.
Building a good backlink profile of a website is not one day task. If you are running a micro niche blog then it might be very easy, but to build good link profile for a multi-niche blog one has to do regular on-page SEO and off-page SEO techniques implementation. But don’t do anything in a hurry; the search engines are very smart to track your actions.
What do you think about these off-page SEO techniques to build link in 2019? Share the methods you are adopting while building links for your website by writing a simple comment below.