Internet has changed business and marketing from what it used to be. The advent of social media offered a whole world of opportunities for the companies to engage and interact with their customers. Similarly the customers are also provided the option to communicate with their favorite brands and also share their opinion about them among their friends. Every company, realizing this opportunity has made their presence felt in social media. Almost every brand has their own accounts or pages in social media. Because of it, a brand’s popularity can be measured to some extent by their influence on the social media. So here is a list of the most liked fast food brands on the Facebook, which is without question the most influential among social media.
Popular fast food brands on the social media
Starbucks leads the way becoming the most liked among all fast food brands on Facebook. It has an enormous 29,299,522 user likes on Facebook. The numbers aren’t such a big surprise as it is the largest coffee house company in the world with around 22,766 stores operating in 65 countries. Starbucks was founded in 1971 in Seattle as coffee bean roaster and retailer. Since then it has undergone rapid expansion resulting in the multi-million dollar company as it is today. Starbucks mostly serve hot and cold drinks, especially coffee including whole bean coffee, micro-ground instant coffee, espresso, caffe latte. Apart from these they serve pre packaged food items, hot and cold sandwiches and Starbucks evening locations offer a variety of wines, beers and appetizers after 4pm.
No one needs any introduction about McDonald’s, everyone knows it and everyone loves it. McDonald’s comes second in the number of likes on Facebook with 18,155,580 users liking it. This comes as no surprise as McDonald’s is one of the most popular fast food chains around the world. It operates in almost 35,000 outlets in 119 countries serving about 68 million customers daily. The company was founded in 1940 as a barbecue restaurant operated in the United States. The most famous McDonald’s product is their famed hamburgers. Apart from hamburgers, they also serve cheeseburgers, various types of chicken, chicken sandwiches, French fries, breakfast items, soft drinks and desserts. McDonald’s also generate a lot of sales through McDelivery, their online food delivery service.
Subway claims the third spot among these fast food brands with 11,626,974 likes from users on Facebook. It comes as no surprise as Subway is the largest single brand restaurant chain and the largest restaurant operator in the world. Subway started its operation as a single restaurant in Fresno, California in 1978. Since then the company witnessed tremendous increase in popularity resulting as the biggest restaurant chain the world. As of today Subway has 44,820 restaurants operating in 110 countries. Its primary products are submarine sandwiches (subs) and salads.
4. Taco Bell
Taco Bell has around 8,420,419 likes on Facebook which places them fourth on this list. Taco Bell popularized the Tex-Mex foods like tacos, burritos, quesadillas, and nachos. The first Taco Bell restaurant was opened at Downey, California in 1962. Since then Taco Bell expanded to other regions, and thereby becoming a popular brand in US. Now Taco Bell has its presence in many countries all around the world. Taco Bell serves more than 2 billion customers mostly in the US.
5. Pizza Hut
Pizza is on number five with 7,068,482 likes on Facebook. Pizza Hut was founded in 1958 by two Wichita State University students in Wichita, Kansas. Like most of the restaurants mentioned in this list of fast food brands, it also expanded rapidly. Pizza Hut is now one of the world’s most popular pizza restaurants. Pizza Hut has now 11,139 restaurants in 94 countries all around the world. As the name suggests, it primarily serves pizzas along with other side dishes.
6. Buffalo Wild
Buffalo Wild holds the sixth spot in this list with 6,925,386 like on Facebook. Originally called Buffalo Wild Wings & Weck, Buffalo Wild was founded in 1982 in Columbus, Ohio in United States. It quickly grew in popularity and today it is one of the popular casual dining restaurant chains in United States and many other countries including Canada, Mexico and Philippines. Its current corporate headquarters is located in Minneapolis, Minnesota. It currently has 1070 restaurants operating in across all 50 US states.
7. Dunkin Donuts
It was Homer Simpson’s (from Simpson animated Series) favorite food. Judging by its popularity, it seems donuts are becoming everyone’s favorite food. Dunkin Donuts follows Buffalo Wild and is on the seventh place among fast food brands on the web with 6,041,776 likes on Facebook. Dunkin Donuts was founded in 1950 in Quincy, Massachusetts. Since its genesis, Dunkin Donuts has grown to become one of the largest coffee and baked food chains in the world. It is primarily known for its donuts and also serves bagels, cookies, muffins, other baked goods and a wide variety of hot and cold beverages. As of 2015, the company has its presence in 33 countries operating 11,000 restaurants.
8. Domino’s Pizza
The popularity of pizzas can be reflected from this list as two pizza restaurants has found place in this list. Even though Domino’s fell behind Pizza Hut, it still has 5,946,771 likes on Facebook which earns them the eighth position. Its main product is pizzas along with other food items and beverages. It was founded in the sixties, and soon became popular all over the country. Today, it is the second largest pizza chain in US and the largest in the world. It has more than 10,000 restaurants functioning across 70 countries.
So these are the top eight food companies with maximum number of likes on Facebook. This doesn’t mean that these are the most popular food companies as these list was based on Facebook likes alone.