Latest Trends in Mobile App Marketing


We all know that one of the most growing fields is of mobile app development and marketing. Few certain elements are responsible for maintaining the shelf life of every mobile app. You cannot just release the mobile app in the market just for the sake of it. You need to plan and prioritize your goals in order to achieve better results through mobile app marketing.

Mobile app marketing trends

Mobile App Marketing – New Trends

Here are some the latest trends in mobile app marketing that can prove to be extremely beneficial for any mobile app developer and marketer.


1. Localization

Whenever a person visits an app store to check out for new and latest apps the first thing that he or she notices is the language. For example, people in USA or UK prefer English language but in Asian countries the scenarios are different. Hence, it becomes quite necessary that you localize your app module according to the country and language requirement. As per the recent estimates, it has been found that those who released their apps in the local language witnessed more downloads or visibility as compared to those who did not apply this logic.

2. Advertisement

Once you are ready with you, the app you must consider advertising it properly.  Moreover, it is always good to advertise your app in local language because only then more and more people are going to know about your app and the download rate will increase.

3. User Feedback

Once your app released in the app market it is always good to study the download trend and response that you are getting from customers. Moreover, at this time, you can garner feedback related to your app and there are many chances of improvement called as opportunities to improve. It is very much necessary that you should take these feedbacks seriously and take immediate action.

4. E-marketing

One of the most important trends that are catching up is the buzz marketing also called as E-marketing. Until a few years back, it was a normal way of marketing but now the scenario has completely changed, as you need to add glamour and glitz to your marketing styles and themes and make it more attractive. You need to use loads of infographics, popular ways of marketing and lots of audiovisual content to market your app so that more and more curiosity builds up around your product.

5. User Review

One more thing that you need to consider is the inclusion of reviews and feedbacks. Nowadays customers prefer to read the reviews first and then decide to download the apps.


By following all such latest trends one can definitely get good attention and ultimately downloads will increase. Nevertheless, one thing that you need to make sure that the app that you are creating must be error free and is of high quality because only then you will be able to sustain for a longer period of time in this app market that is so dynamic that it keeps on changing every day. It is also a good idea to contact a marketing professional who can help you.


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