What is Market Research? Meaning, Definitions and Types


These days no matter you are a small businessman or large, it is very crucial to collect data to find out whether your product and services will gratify your customer’s needs and desires or not. With the help of efficient market research, you and your company might get the handy information regarding other competitors, their company, where your company and competitors are standing in the marketing world. Also, they let you know the flourishing market trends in the marketing planet.

market segments

What is Market Research?

When it comes to advertising or promoting a product or services with the help of Internet to customers or clients, it is known as online market research. Every data which is provided to a customer or a marketer is given by market analyses, which are based on online market trends and strategies. This data helps us in evaluating where our company, its product, and services stand in the online marketing world. So, do you want to experience higher revenues for your company? If yes, trust me this is the unbelievable tool that you can go for in digital marketing.

market research

Through online marketing research, one can easily grab the targeted audience. It measures your customer’s behavior telling you the accurate statistics of permanent and contemporary customers. It helps you in finding the answers to questions related to your business and marketing strategies as well.

Definitions of Market Research

1. Marketing Research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services. – by American Marketing Association

2. Marketing research is a systematic problem analysis, model building and fact finding for the purpose of improved decision-making and control in the marketing of goods and services. – by Philip Kotler

3. Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. – by Paul E. Green and Donald Tull

4. Marketing Research is the application of scientific methods in the solution of marketing problems. – by David Luck, Donald Taylor, and Hugh Wales

Types of Market Research

Depending on what sort of purpose you have for yourself and your company, Market Research falls into three categories:

1. Exploratory Research

This type of research is for those who are fine with doing business but don’t know how to promote their products and services online. Well, in that case, exploratory research is for them who have less knowledge or understanding. For instance, for online marketing, social media marketing is very crucial. This almost every marketer knows how to utilize Twitter, LinkedIn, Facebook, and much more. But, if he doesn’t know the techniques, then he may lack behind among other competitors. Through this research, you remain up-to-date with competitor’s products/services by watching insight pages.

exploratory research

2. Descriptive Research

When it comes to making a research on online products by finding answers to the questions, all we need is to do descriptive research. This research is pre-planned and designed in such a way so that the information collected should be indirectly based on population as per statistics. This type of research is mainly done to define the outlook, stance, or performance of customers and viewers. There are few common questions where you just need to click and you will get your deserving answers like- who are using my products and services? Who are my regular customers and who are visitors? Who are the people competing with me? And so on.

question marksThrough this, one can get an explanation, monitoring and a suggestion made by other marketers and competitors flourished in a realm of marketing. Thus, it is considered as inflexible, well arranged and well-designed research with a quantitative system like analysis of data, opinion poll, preplanned interviews.

3. Casual Research

To dig up causes and effects of your services and products on others, casual research is done effectively to get the best results. It is quantitative in nature and has two main objectives: to understand the difference between variables that which of them are causes and effects and to verify the nature of the causes and effects relationship.

use of casual researchFor example, if you change the packaging of your product or design or you change the mode of advertising. Thus, casual research is a way of seeing which action going to have what kind of reaction on their business in future.

In nutshell, if you need to improve your business in all aspects of- sale, image, services, reach- all you need is to chase the above three types of market research. Inculcate them in your business and get the best out of it!


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