Know the 5 Reasons behind New Google Logo Change

As we all know, the changes are necessary everywhere. Every person wants to get something new to his life when he feels bored with his daily routine. Therefore, changes are good for health as well as for wealth. We all know the reasons behind changes in life. Let us find out the logic and reason behind the change of Google Logo.

Google Logo New 2015

As we all very much aware of Google changes its logo time-to-time. If any festival occurs, the changes made in the logo of Google reflects that festival in its logo. On an international day, Google changes its logo that defines that day in a different way.

Reasons For Changing the Google Logo:

Google doodle 2015

1. Alphabet

The very first and foremost reason behind changed in Google logo is the Alphabet. The Alphabet does not make sense A, B, C… Here, the Alphabet defines the company Alphabet Inc. that owns various companies directly. Those owned companies are tied to Google, including Google itself. Since Alphabet came with a new logo having a typeface. For this reason, Google changed its logo with similar typeface Sans Serif. Since Google and Alphabet are parts of the same family; so, to bring the uniformity to its corporate branding, Google has made a change in its logo.

2. More Joyful Image

When the Google redesigned its last logo, it was being honored and complimented while keeping in-line with guidelines for Android Lollipop. It was very smooth and belonging to a multi-billion dollar company. The new Google logo is very gentle and its round edged made it cuter than the previous logo. If we deeply look into it, we found that the “e” looks like the game Pac-man having googly eyes.

3. The World Has Changed

Google has been using a logo since 1999, it was tinkered, but still, Google did not make changes to it significantly. It is been much time, Google did not change its logo. The exact word said by one of the Google spokespeople –

4. Animations That Talk

Rather than keep the logo static, Google wants its logo animated that will be more empathetic with the users. Animations make the picture more interesting. The reason told by a Google spokesperson is that – It does not deal with only that you are using Google but also shows that how Google works for you. The new colorful Google mic helps a person to identify and interact with Google while you are typing, talking or tapping.

5. Usage of Low bandwidth

Since Google is being used all over the world with the different type of networks. It is also being used in faster 4G networks as well as slower 2G connections. The previous logo of Google weighed over a very big size of 14,000 bytes. Can you imagine the new logo size is only of 305 bytes? It is very much low as compared to the previous Google logo. This reason makes a new possibility for Google to use the same logo in all types of the screen as well as all types of networks. This reason can be considered as a technical point of view to change the logo.


These are the top reasons to change the Google logo, explained above. Hope you will find these reasons interesting.

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