Nowadays, the internet is the next frontier of marketing. It makes businesses realize the enormous opportunities which come along with a strong online presence.
Social media marketing helps you build a strong online presence and enhances the online market of your business. Also, it is the most trending and quickest way to improve your online presence.
Moreover, 9 out of 10 companies are adopting some form of marketing campaign over social media. Opting to social media campaigns will result in unleashing various benefits of showcasing the services or products.
Basically, it is one of the forms of online marketing that focuses on social networking sites for promoting business services or products. Due to this, most of the marketers opt for Social Media Certification to hold a tag of Social Media Specialist that enables them to stand out in the crowd.
So, here are the 5 benefits of social media marketing that business must know:
1. Enhance Brand Recognition
Social Media advertising is a proven method to enhance brand recognition. In this, regular posting is done over social media platforms that enable companies to communicate with the audiences on common ground.
The stable interaction can create a picture of eagerness and credibility to understand the client’s point of view. Once you show your brand worth and make customers familiar with your brand, they more likely recommend your brand to family and friends which ultimately boost the brand reach.
2. Enhanced Brand Loyalty
A loyal client base is essential for a company to stay afloat. Because we know a happy customer is a bonus but absence of loyalists will lead the conversion rate somewhere within sad and non-existent levels.
Social media advertising provides an open service platform that creates ease for customers to share their opinions regarding the offered products and services. Understanding the customer’s opinions further raise the satisfaction level of customers, also it builds the loyalty of customers towards your brand.
3. Enhanced Conversion Rates
You have noticed that the majority of the population is present over social networking sites. And it is marked as the opportunity for social media advertisement. Advertising and social media are two different segments that are combined together to aim the potential clients over social media platforms such as Instagram and Facebook
By raising brand visibility that occurs by advertising over social media will generate more leads to come on your website. Also, a well-planned media advertising plan will further boost the sales and profits of the company.
4. Decreased Marketing Costs
Social media marketing doesn’t need a lot of investment like conventional marketing. An internet connection and laptop is enough for a company to bring a significant margin in marketing costs.
However, the evolving business landscape and less resource- intensive methods leads to fading traditional methods of marketing. As a result, the utilization of social media is a proven method to market services and products in a way that will reduce the operational cost of companies.
5. Improve Search Engine Ranking
Social media pages do not exactly improve the search ranking, but the social media page obviously brings more traffic. Usually, people use Bing, Google, DuckDuckGo or various search engines to search for services or products online.
In case your business is social media registered, it will bring your services and products to appear on top of search results, and it will automatically bring more visibility.
The tools for search engine optimization method will help you to bring more traffic to your company website. Also, it is responsible for higher rankings in searches.
Here you can go through the facts and thoughts that might be useful for you before going to social media:
1. Customer service is the Key to drive Revenue
It is very effective when companies respond to their customer service on social media. As it’s seen that, giving a response to customers over social media by companies; makes customers to spend 20 to 40 % more time with the company.
So, replying to a customer service request on social will be a great step; also it benefits your business.
2. Without Image, there is No point
Everything you post over social media extracts some amount of traffic and usually, people satisfied with it. But if I say, your post presentation can bring you more traffic. Yes! You read it right, alone wordy post is not effective like the post with Images.
It is seen that post with images grab 2.3X more engagement than post without images. Everything from Facebook post to tweets shows a higher engagement rate if it comes with images. An image can help the audience to understand the complete story in a single image. So try to put suitable images or infographics. That will allure customer to spend time on your post.
3. Use Video post to boost your Advertising
These days the audience usually spend time watching videos. Average audience watch about 12 mins of video over the Facebook and alone on Facebook users watch over 100 million hours of video every day.
It is because the audience prefers to watch a video to attain better understanding. So, what are you waiting for, “Go and make some interesting videos for your brand promotion, and don’t forget to make it interesting and attractive.”
4. Today’s generation is on every platform
Nowadays, people prefer Snapchat and Instagram more which make marketer ignore the older social media channels. BUT our audience is everywhere so missing a platform will bring you one step down on a ladder.
Target every social media platform because people these days are available at every platform.
Currently, social media advertising becomes the favored option in marketing for business start-ups globally. It brings ease of selling services and products by using social media sites.
Also, its results are always immediate and help companies to measure the effectiveness of marketing campaigns. In any marketing program, social media marketing is an integral part, despite nature and size. It is seen as a great opportunity for improving sales by minimizing costs, and no company will ignore this opportunity.