On social media, you see popular figures with a large following and hope you can also be famous like them. Becoming successful on social media is not something that can be easily achieved. You will have to be willing to regularly take out time to implement different strategies on your campaign until it achieves your desired conversion rate.
Improve Your Social Media Marketing
1. Regularly Update Your Account with New Posts
To maintain a thriving account, you need to post regularly. You can use tools like Hootsuite. If you can’t spend time to log in and post on your social media account. The key is to be consistent as your followers will be looking forward to reading newly added posts.
2. Include Pictures in Your Social Media Posts
Whenever possible, include a picture with your post, especially an original picture you take with your camera. People like to see real photos. They will be more inclined to click on the link to visit the landing page when they see raw photos of a topic that you are talking about.
3. Avoid Being Promotional in Your Posts
Don’t be too promotional and mention your product/services in every post. Most of the time, talk about something else that your audience wants to know. It can be regular chit-chatting, like where you have been, and what you are doing. Sometimes, you can also share other people’s content. However, now and then, you can add a post that talks about your product. If you do this, you will be able to build trust in your followers.
4. Keep the Social Media Post Short
The social media post should be short so that it is easy for people to re-share it. On Twitter, the optimal length is lesser than 120 characters. By keeping your tweet short, you will have rooms to accommodate handles.
5. Keyword Optimize Your Posts
Optimize your social media post with a keyword so that it can appear in the search result. You can reference the analytics tool to find out the keyword that works best. If you found a keyword, make sure to share more types of content that are relevant to the topic.
6. Incorporate Audio in Your Social Media
Add audio to your social media; for example, Twitter allows you to audio tweet for more than 140 characters. Alternatively, you can record a video with audio, for example, client testimonial and share it on your social media. Playing background music on your video will encourage visitors to stay on your social media profile longer and browse your other posts. You can easily add background music that changes according to the mood of the clip scenes with a video editor.