How to Increase Google AdSense Earnings or Revenue?

Google AdSense is one of the most popular advertising programs for bloggers and online marketers to generate more revenue. They display text, image, and video advertisements on web pages and earn money when visitors click them. Are you using it, too? Are you finding ways to increase your Google AdSense earnings? Then, you are in the right place. We will teach you Google AdSense tricks. Stop thinking about how I can earn more from AdSense and develop real solutions.

You are wrong if you think high traffic will bring you more money. It is because high traffic is not the only element responsible. Other factors include the placement of your ads, ad type and size of the ad units, CPM, and much more. Let us have a look at it in detail.

Many advertisers trust Google advertising. To boost your Google AdSense earnings, utilize the tips below. If your blog doesn’t qualify for AdSense, you must master the new features. How do you qualify for AdSense?

Increase Google AdSense earnings

13 Ways to Increase Google AdSense Earnings

Answers to your question -“how to increase AdSense revenue” are as follows:

1. Getting the Basics Right

Some bloggers and online marketers ignore the basic rules imposed by Google for AdSense users. The placement of ads should be right to increase Google AdSense earnings. It is a mistake to place your ads strategically so that users click on them—it will not help you much. Asking someone to click your ads also backfires.

2. Organic Traffic

The AdSense ads work best when you get traffic from search engines. It also needs to be seen where the traffic source is. Mostly, traffic sources from the UK and USA ensure you get high CPM.

3. Website Optimization

Many bloggers tend to overlook this vital aspect. A website’s load time can be affected when you use ads, graphics, and videos. Many users still cope with unreliable net speeds even with 5G, 4G, and 3G networks making inroads. So, you must optimize the website to ensure it loads faster on all platforms and browsers. Get rid of unnecessary graphics and content affecting site load speed. This will ensure your site ads receive more clicks.

4. Blog Niche

It has been seen that niche blogs tend to get better traffic and increased AdSense revenue than blogs with multiple niches. Here are the profitable gaming niche blog ideas. Choose and work on one niche rather than making a jukebox of information to get better traffic and generate more Google AdSense revenue.

5. Relevant Content

Even if you place the ad in the best position and the perfect size, it won’t bring you better results if you don’t have attractive content. You must know what interests the users browsing the page you want your ad posted on. For example, if you deal with kitchen equipment, you can place your ad on websites that deal with cooking; if you deal with auto parts, you can place your ad on websites dealing with cars. An auto part ad on a page about cooking won’t be beneficial. This is why Google’s robots check your content to see what your ad is about and then place it where it suits the website’s theme so that your ad is relevant to the readers on the page.

6. Ad Size

Wider ad units have been performing better than tall and thin ad units. Horizontal ads are better than vertical ads. Such ads help readers read better through a more consistent pattern and, thus, are reader-friendly. Wider ads bring in a higher click rate. This could be a reason if you have placed vertical ads on website pages and are not receiving the desired results. Try changing single ads on websites and see if they perform better. If you see positive results, change all your ads individually. The best sizes for your ads to perform well are –

  • Responsive ad units
  • Large rectangle (336×280)
  • Medium rectangle (300×250)
  • Skyscraper (160×600)
  • Leaderboard (728×90)

7. Ad Placement

You must place your ads where they are most likely to be seen. Ask yourself where your ads will be able to grab the most attention. It is always better to place your ad near something users will likely click. Do the users on the particular page your ad is on click on social buttons, share buttons, or elsewhere? Make an analysis and place your ads near these areas. If you can’t analyze these areas, place your content around the page’s content and above the fold. Users don’t generally scroll till right at the bottom of the page. They might just surf the above half and navigate away if the content doesn’t interest them. So, you might lose out on these visitors if you place your ad at the bottom. Even if you have a very simple ad unit, you will get more clicks if placed in a better position than flashy ads elsewhere.

8. AdSense Heatmap

While designing a site for using AdSense, think of the AdSense heat map. This will ensure you can develop AdSense-optimized themes to increase AdSense earnings. The sizes 300×250, 160×600, and 728×90 are some of the best.

9. Using Relevant Ads

Remember that AdSense is, after all, a contextual ad network that functions based on user ad content. This means the ads shown via this engine should be relevant to the website’s content. Adding a few lines of code after and before the content to target the ads to the content also helps.

10. Type of Ad Units

AdSense ads should be placed on the site content. Bloggers often ignore the importance of link-based ads. They are not the same as banner ads but are also suitable for CTR. Such ads can be laced in the header navigation bar. Both text and display ads work when they are used correctly.

11. Blending

The ads on a site must blend well with the theme in terms of design and color. It is not good if it is overly attractive and sticks out from the rest of the page. But it should also stand out if you want users to notice and click it. You can mix and match similar and complementary colors in a balanced way. For example, you may use the text color and font style in your ad that matches that of the content on the page and let the background of your ad and other elements contrast.

12. Category Blocking

There is a list of different categories for ad placement. Check if any categories are not performing well; you can block them. Finding out the type and category of ads performing worst is now fairly simple. This category-blocking feature is easy to use and can help increase your earnings. It is recommended that you block the categories that have a good percentage of an impression but a low earnings percentage.

13. AdSense for YouTube

You can create a YouTube channel to increase AdSense revenue. If you publish videos to YouTube or your blog site, the copyrighted videos can be monetized with the YouTube publisher program. The ultimate performance will depend on the kind and quantity of traffic those videos get. You must learn the strategies to grow your YouTube channel. After that, you must gain YouTube Subscribers and Watch Time to monetize it.

Summing it up

These are just some basic strategies for increasing AdSense revenue. If a significant source of your income comes from Google AdSense revenue, using these tips will be rather advantageous. Based on your situation, you may deploy one or more of these. It makes sense to try various measures and determine which ones work well for you. You should adopt a slow and steady approach to increasing Google AdSense earnings.

If you need further assistance with AdSense or any kind of digital marketing service, you must talk to the experts in this field. Find a specialist to help maximize your potential and take your earnings to the next level.

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