Starting a blog is an incredibly exciting time as you get a platform with which to communicate with the world about your ideas, your way of life, and the work that you do. However, the blogosphere is a crowded and noisy landscape, so you must know – how to get people to read your blog. It is no less than a challenge if you don’t know how to get blog followers and the way to convert them into loyal followers.
When it comes to blogging, SERP can only take you so far. Successful blogs that rake in money each month all have repeat traffic. You can build as many backlinks as you want if the only people checking out your blog are first-time visitors; you are fighting a losing battle in your search for blogging profits without converting them into loyal followers.
If you are thinking day and night, how to get followers on Blogger? Do you want to know the secret to how to get Blogspot followers?
The first thing is first; set your expectations before starting a new blog. It’s going to be hard work. It will take dedication, and getting blog followers will be a long process. Do not expect to create a blog and, within a few weeks, receive thousands of visitors. It simply doesn’t work like that, or at least not anymore.
How to Get Blog Followers and Loyal Followers?
Your primary goal as a blogger should be amassing a loyal following. You must have a clear idea about how to get people to read your blog. These are the following ways how to get more blog followers and traffic to your blog that lead you towards success.
1. Be unique, be yourself
When starting a blogging site, your main selling point to potential new readers will be you. There is no secret behind getting blog followers. Let’s face it; there are hundreds of thousands of blogs online, almost certainly covering subjects at least similar to yours. So the key here is to pick which subject you want to cover on your blog and go from there.
If you can make that core area a little more specific, then you can even begin to carve a niche for yourself. However, if your aim here is the volume of readers, don’t box yourself into that blogging niche too tightly.
For example, if you want to blog about floristry, perhaps a niche within that area would be Asian flowers. While there is still a wide scope of this topic, it is specific enough for readers to begin associating with you and your blog. However, if your topic was about a particular flower that grows in one particular part of Asia, straight away, your target market would be vastly reduced.
Once you have your subject area, establish your own writing style. It’s entirely up to you what that is, but make sure it is ‘you’. Do not try and mimic another blogger or be somebody you’re not because sooner or later, you will struggle to keep it going, and users will set it.
Readers and search engines are looking for genuine content from people with genuine knowledge or story to tell. Being yourself and sticking to your niche will form the beginnings of a solid fan base for your blog.
2. Become an authority on your subject
Once your blog is up and running and you’re beginning to get some traction in visitor numbers, the next thing you need to focus on is becoming an authority in your chosen niche. Over time, write as many informed pieces of writing as you can, including some backed by research rather than solely on opinion.
The more facts you can tie in, the more authoritative your writing will become. Google loves a writer with authority on a subject and writing well about a particular subject. In a way that attracts excellent social sharing, it will lead to better search engine rankings. If you are searching for how to get blog followers, this tip will help to grow a loyal readership.
3. Focus on quality content
While there are undoubtedly many tips and tricks to boost your blog’s repeat readership, none of them is going to mean a damn if you don’t have top-notch content. Signs you are failing in this department include high bounce rates and a lack of any backlinks that you haven’t built yourself. You don’t need to be a literature professor, but you do need to write in a concise, entertaining fashion. If you don’t believe that you are currently doing so, fixing your content should be your number one priority.
4. Keep your posts on the topic
If you keep throwing outposts on different topics, nobody is going to know what to expect from your blog. And if they don’t expect anything, why will they return and become loyal followers? You should both define your blog and make that definition evident to everyone that visits it. This can be achieved with either an informative tagline underneath your blog’s name or a personal statement above the fold.
5. Keep your language simple
Who are they, and what do they want? As well as defining your blog’s niche, you should define your target audience. And when you write a post, you should be writing exclusively for that audience. Write informative posts that will both educate and entertain them. Don’t use language that they are unlikely to understand to show how smart you are. When something happens in your niche, don’t be the last blog to report it. Provide genuine value.
6. Let them know what’s next
If you are planning on posting something great next week, advertise that fact in advance. Make first-time visitors to your blog well aware of what they can expect to read about in the future. Where is your blog going in the future? Keep your readers updated about your intentions. But under no circumstances make promises that you cannot keep. Doing so might benefit you in the short term, but it will cost you dearly in the long run.
7. Be consistent
Last but not least, be consistent. Consistent in your tone of voice, consistent in your opinions, and consistent in the regularity of your postings.
People are creatures of habit. If they enjoy your blog, then they will very quickly get into a routine when they read it. It could be on the bus to work, sitting at home in the evening, or whenever. If you can post at the same time each week, or better still, every day, then users will see your content as reliable.
Also, keep your opinion consistent, or at least if your opinion on something changes, back up why it has changed with clear arguments and facts. Readers will quickly become confused if your opinion changes from one day to the next.
One of the easiest ways of losing repeat readers is to fail to update your blog regularly. You certainly don’t need daily updates, but you do need to post to a schedule and make that schedule known.
If you only have time to write a single post each week, that’s not a problem. Provided it’s of sufficient quality and your readers know not to visit your blog looking for new content more than once a week, you will do just fine.
The problems start when your readers expect new content, and it isn’t there. It leads to feelings of disappointment, and such feelings do not lead to repeat traffic.
8. Allow RSS feed
Probably the easiest way to boost the amount of repeat traffic that your blog receives is to build up a significant number of subscribers. RSS feeds are the most widely used, and they are generally the best choice for blogs that target reasonably tech-savvy audiences. You should advertise your feed prominently throughout your site. And you should be aware that most RSS subscribers prefer to read entire posts in their readers, not introductions. Therefore don’t offer a partial feed if you want to keep them as loyal followers.
9. Build your community
It doesn’t matter how talented you are when it comes to writing killer content. You will always have competition. And that competition wants nothing more than to steal your readers. How can you go about preventing them from doing so? You let your readers know how valued they are. Take an active approach when it comes to commenting responses. Ask them what they want to read about and deliver posts that cover those topics. When someone says a lot on your blog, return the favor. Show your readers that you value them.
10. Create an eye-catching logo
When somebody visits your blog and checks out a particularly entertaining post, you want them to remember where they read it. If your domain or your name doesn’t register in their minds, and you’re not ranking that high for the post’s keywords, then how will they find you again? An essential part of amassing loyal followers is making sure that your domain sticks in the minds of first-time visitors. It can be achieved not only with a unique and memorable domain name but also through the use of an eye-catching logo.
It is all about how to get blog followers to write your own success story.