Are you struggling to get some conversions and leads for the business of yours? This might be due to a deeper problem that is going on but you can’t put your finger on it. We are going to mention it to you. The problem might be in the brand identity of yours.
If that is the case then you definitely don’t have to worry. It is a very common problem that most brands have when it comes to creating a proper and strong brand identity.
Before we actually go any further, let us have an idea about the term brand identity.
What is Brand Identity?
The brand identity of a company or business would refer to the visuals which are used in the company such as logos, colors, messages, and so much more. These visuals are some of the most important factors which represent the entire reputation of the brand that you have.
Any particular thing which would send a proper message about the business of yours to the people will be termed as the brand identity. So, there is simply not a single speck of doubt about the fact that your brand identity needs to be appealing.
To put it in simpler terms, we can also say that brand identity would be the face as well as the personality of the brand of yours.
This brand identity is something that always plays a very big role in the marketing world. After all, the perception that customers have about you needs to be spot-on, right? Keeping the brand identity of yours intact is really important. If you have a consistent brand identity, people will actually remember you and trust you as well.
After hearing such huge things about brand identity, there is no need to get worried. We understand that creating a high brand identity for your business might seem like a pretty big challenge. But you shouldn’t cave under the pressure as we are here to help you out.
How to Build A Brand Identity?
This post is dedicated to discussing some of the different elements that you need to go through when you need to ensure that your brand identity is perfect. We are going to highlight some of the things that you can do for your brand in order to make sure that your brand identity is best.
Define the Audience of Yours
Before getting started on the whole episode of the brand identity, the first thing that you need to do is target the audience that you want to have. In order to do that you need to know who they are. The target audience basically refers to the people who are your customers.
This demographic would consist of people who would mostly consume the product or the service that you have in store for them. Now, this might seem to be an easy thing to do but then you need to ensure that you are factoring in some figures and specifics of the people when you are trying to attempt something like that. If you own a gym, you wouldn’t be targeting the people who are not concerned about their physical health, right?
When you work towards having the perfect audience, there are some questions that you need to ask in order to have the best results.
- How old is your audience?
- What gender are these people?
- What is their location?
- What is the education level?
These questions tend to provide a deeper and more meaningful perspective to the entire study that you are going to do on the target audience of yours.
Give Serious Thought About the Values that You Offer
Once you are actually sure about the target audience of yours, it is time to put some thoughts into the pain points that they have and the solutions that you are providing them with. This is the only way you can actually convince them to buy the product.
This is one of the most important things which you definitely need to keep in mind in case you want to have some good results. Providing some value to the customers is going to help them trust you for sure. So, this way, you will be able to have a brand identity in the best way.
The Name Matters A Lot
In case you have not chosen a name for the business or brand of yours, this would be the perfect time to give this a beginning for sure. One of the studies conducted at the University of Alberta 2010 actually showed that people are actually more attracted to the brands which have some repetitive names.
We are going to provide you with some examples such as Coca-Cola, Jelly Belly, Kit Kat and so much more. This might be a nice thing to ponder about. But then you don’t have to put in the rhyming words in your brand name. All you have to do is make sure that you are putting in some effort into thinking a name which is very attractive and will appeal to the people as well.
Design the Perfect Logo with Consistent Typography
Your brand desperately needs a logo in case you want to ensure that you are able to easily create an amazing brand identity for yourself.
This logo is basically a graphic symbol which you are going to use as a representation of your business. So, make sure that you are designing something unique and memorable in the best way. Just take a look at some of the logos of famous brands such as Apple, McDonald’s, and so much more. These brands are basically representing the personality of the brand in the best way. The designs are definitely simple but then there is no doubt that these are simply interesting and amazing to look at in the best way. There are some graphic design services that are actually ready to help you out in case you are not up for the task.
Also, typography is something you need to focus on. Choosing the font correctly should be on your mind for sure. But then, we come back to the former lesson of keeping everything pretty simple. Also, the logo and typography should actually provide the message of your company to the people.
Colors Help In Evoking Emotions
Another classic tip that we have for you right here is that you need to create some emotion around the brand of yours. With the help of proper emotions, there is no doubt that you are going to hook in the customers. Not to mention that color has a very important role to play when it comes to including emotions for sure. This might have not crossed your mind yet but most famous brands tend to follow the color schemes and all is set. But then you need to ensure that you understand the importance of cancer.
Work in the Core Values of the Brand
When it comes to branding, most people need to make sure that they are working into the core values to have some great results. The customers are really a fan of authenticity and that is a quality that helps in drawing the customers towards the brand.
People always want to be the patrons of the businesses that they are able to trust. Not to mention that you get to work in the different core values for the brand of yours such as honesty, growth, and respect as well. These are some values that are going to help customers trust you.
Consistent Imagery Works
One of the most important things that people actually need to know about brand identity is that images tend to play a very important role in the process. This is provided that you are using these images carefully.
When you want to attract the people in the best way and make sure that they are able to connect with the brand of yours, this is a tip that is going to help for sure. This is where imagery comes to help you out for sure. So, you need to try this tip out in order to see some great results with the brand identity of yours.
Proper checking and auditing are also some common and amazing things that you can try out in order to make the brands of yours more popular.
This is so that you are able to determine the stand of the brand. So what position does the brand of yours have in the industry? Do you think you are performing better than the competitors that you have? With the help of a regular and progressive audit, you will be able to see what exactly your brand is doing when it comes to the results.
Now that you have some important details, it is time to go ahead and find this brand identity of yours. We hope that these descriptions of the elements for your brand identity will really help you a lot when it comes to establishing your brand.