Social media is one of the most used buzzwords of our time. It is being credited with several lofty achievements – from making social revolutions possible, to changing the way people communicate. When it comes to recruitment, social media has certainly changed the nature of the game. It has changed the way recruitment works both from the point of view of the employer as well as the job seeker. It has changed the way job seekers now search for jobs.

At one time, searching for a job meant either thumbing through a local newspaper, or registering with a local recruitment agency or spreading the word among family and friends. Then came online job listings, when it became possible to browse for jobs online and even apply online. Now we have social media sites specifically designed for professionals like LinkedIn which offer numerous tools for job seekers to make their search more effective.

Social media like Facebook, Twitter and LinkedIn have made it much easier for those seeking new opportunities to connect with potential employers and/or collaborators. One is now able to search through various companies and people that may be of professional interest, and to contact them directly without any need for an agent or even a mutual connection.

Features like groups and communities on LinkedIn can help job seekers become part of professional networks that interest them and come across potential employers and interact with them on a social platform. This can help build a rapport or a professional relationship which can then lead to work opportunities. One can also now connect with businesses and companies on platforms like Facebook and interact with the company directly.

Digital social media has also changed the way a CV works. Thanks to social media sites, a CV is no longer an unchanging piece of paper or even a simple word document, but a dynamic thing that can be changed and tweaked instantly, depending on the nature of the job role. You can create multiple CVs for different professional roles. A CV can also be linked directly to your other online hubs like blogs, websites etc. making it much more accessible than ever before.

People are increasingly using their online social networks to spread the word both about any professional opportunities they may know of, as well as if they are seeking new opportunities. As such, social media has made it possible to expand your reach and be open to opportunities that come in from different quarters. Employers too are increasingly using existing employees as ‘talent scouts’ to advertise job opportunities on their own social media networks.

With so many different platforms now being used by employers as well as job seekers, it has become almost necessary to try and create a cross platform image that is consistent and speaks positively about you as a professional. So job seekers can now use digital platforms to create their own brand image that employers and potential collaborators can access in order to gauge whether they might suit the job.

Indeed more and more employers are now using social media to screen potential employees and shortlist ones that are most suitable for the job as well as the company or organization. So, social media has empowered both employees as well as employers with new tools, and has arguably made recruitment even more effective.

Author bio:
Pritam Nagrale is working on recruitment blog Sure Job which provides daily alert on sarkari naukri & government jobs. Apart from govt. recruitment, people can also find well researched career tips to prepare for different jobs. You can follow him on Google+