How to Get Google to Crawl Your Site

Depending on how well you improve your website’s search engine rankings, your online project can either take off within weeks or get stuck for years. Tertium non datur. Be true to yourself and answer, “How often do you personally go further than the first page of Google when surfing the Internet?” “Hardly ever” is the most probable answer, isn’t it? That is why, as soon as you create a website, start taking care of it.

In this post, we will demonstrate that improving search engine rankings does not require third parties or superb expertise in web development. The only precondition for success is your persistence and desire to turn your hardly visited website into a profitable project. So, let’s get to work and learn how to get Google to crawl your site.

How to get Google to crawl your site

5 Ways to Get Google to Crawl Your Site

Let’s see what you can do to index your site faster on Google.

1. Create Quality Content

What you publish is the starting point for improving search engine rankings. If you are out of ideas about the topics that might interest your target audience, try to attract your visitors with freebies. For instance, list free services and goods connected with your business and share them online.

In short, if the content you produce is relatable, you will see that your website gets crawled faster. How so? Remember that search engine crawlers react positively when they “see” that people generate their own content based on your texts. For instance, if your posts excite a growing number of comments, your content triggers reactions from online visitors. It is not even important whether these reactions are positive or negative. For search engine crawlers, comments are index signals for your pages quicker and more often, leading to improved rankings.

One more important signal that your website is gradually improving its search engine status is backlinks from authority websites. The better the content, the more backlinks, and the higher search engine rankings.

2. Keep to the Schedule

It is a common mistake for newbies to think that once a website is online, it will work. It will not. A website is like a living creature—it should be taken care of on a regular basis. So, get into the habit of staying on top of things. To stay focused, make a list of procedures your website must undergo regularly and follow that list no matter what.

For example, publish fresh content at least once a week. According to Statista, most global bloggers post at least several times a month, and so should you.

Form a habit of checking whether you have strategically placed important keywords on a new page/post. By “strategically,” we mean in the title, headings, image descriptions, etc. Why do you need keywords? Well, they help you produce the content that is in demand. When a visitor finds what (s)he was looking for on your website, this visitor stays on the website longer and is more likely to click on CTA buttons. For search engine crawlers, it is a good sign. Where do you find keywords to stuff your website with quality content? Well, right off the top of our heads, we’d say the Google Ads Keyword Planner.

Also, run a monthly check to analyze clicks, critical errors, dead links, etc. Run tests to find out what post, page, and CTA button is the most/least popular. This is the only way to see where your website gets most of its traffic and where the bounce rate is still high. In other words, the more you know about what is happening backstage, the quicker your website will improve search engine rankings.

3. Be Mobile-Friendly

As more people use their smartphones and tablets to surf the Internet, responsive design has become a must-have for most sites. The growing preferences for small-screen devices over desktops have transformed how we see mobile content marketing.

However, being mobile-friendly can still mean being “shortened or simplified.” To avoid this stereotypical thinking, it makes sense to try a mobile-first approach. Investing in developing a meaningful user experience for a small-screen device and then enriching this experience for a desktop seems like a good idea, doesn’t it?

4. Perfect Visual Stimuli

It is self-evident that websites are dominated by visuals. Thus, it is no wonder that adding videos and images to your web project automatically optimizes your website’s performance. This being said, remember that visual stimuli are not limited to imagery and videos. Visuality is a much broader concept that concerns every object visible on your website.

So, if you want to improve search engine rankings and boost the visual perception of your website at the same time, you need to:

  • provide alt tags or alternative text descriptions that contain the niche-specific keywords for every single image on your website;
  • apply compression techniques to reduce the size of photos;
  • structure your text into meaningful sections to make it comprehensible;
  • limit the sentence length to 25 words;
  • use headings appropriately;
  • be consistent with the design patterns and the color palette.

5. Revisit Your Website’s Structure

But what do you do if you do everything mentioned above that does not help? Then, it makes sense to revisit and question your online project’s navigation, layout, and overall hierarchy. Yes, it may be painful to realize that your target audience does not respond to some design elements as you hoped. Yes, (re)branding and (re)building the website can be scary and time-consuming. But it is better than seeing your online project get rusty. Desperate times call for desperate measures, as people say.

Over to you!

To improve search engine rankings, you need to embrace the idea that a website is a non-static growing organism. Do not expect it to remain the same six months after being designed. To improve the search engine rankings, you need to stay focused on the final goal.

One more important thing is not to rush your fences. Do you remember how much time you spent developing and designing your website? Well, now double and then triple that time. This is how you get the idea of how much time you need to spend on the website within the next couple of months so that it shows up on the first page of search engines. Make no mistake—all your hard work will pay off in the end!

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