You want people visiting your website, and chances are, you want it now. You want your website noticed as quickly as possible so that it gets off the ground and begins working for you. The traffic your website sees is down to how your website looks and how discoverable it is across search engines, so you must pay attention and optimize all avenues. Your site needs to be responsive and able to comfortably allow easy viewing across a number of devices, like tablets and smartphones. Your website also needs to be fast and pages need to be optimized, so, with this in mind, get on with promoting your website right away, get your website noticed and increase that all-important traffic and footfall. This list is here to help you do just that.
1. Use SEO Content
SEO copy helps to get your website noticed as it drives traffic to your site more effectively. Good SEO copy will use buzzwords and keywords to get search engines processing the relevance of the content on your site to what the user is looking for. If your website is lacking in SEO content, then you’re not optimizing your chances of increasing traffic and having your site noticed. SEO is a promotional tool that you should definitely be utilizing. Spend time researching how to use keywords in website copy, learning specific keywords and user intent will help you understand what people are searching for and what they want. When you understand exactly what queries your audience is using, then you can shape your content accordingly, and effectively. Use similar language as your users, and avoid long content that is unimaginative, boring to read and difficult to stay focused on. Breaking up your copy into shortened paragraphs, each with a heading makes for a more simple and pleasing reading experience. It is these details that will see an increase in your traffic and help you to maintain it.
2. Provide Good Service
If your website is promoting your business, then it’s crucial that you get noticed easily to increase your traffic. If you’re using your website to help sell your business and your product then don’t be shy to ask customers and site users to give you a good review in online directories. If what you’re providing is good, then it’s likely that customers will be more than happy to give you a four or five-star review and share their experience with you to others. The more positive reviews you amount, the more likely you’ll be noticed.
3. A Helping Hand
Getting your website noticed is no easy feat so accept help where you can, you simply can’t always get everything right on your own, so trust professionals to do some of the work for you when it comes to important aspects like web design. You want to know that you’ve put out the best content you can so do your research and learn more about aspects of building your website from features like logo design and SEO content writing.
4. Keep Updating
Although you’ll want to pinpoint exactly who it is who’s visiting your site and who you want to attract to your site, you will be expected to keep the content of your website fresh and relevant for all. If there’s content that is especially popular and is quickly going viral, then work this into your website. So, for example, if there’s a topic that’s attracting a considerable amount of internet and media attention then write a blog post about it as long as it is still relevant within the parameters of your blog and website’s content. Be sure to keep the content of your website looking new and aesthetically attractive, and vary the length and format of your copy so to attract as many visitors as possible.
5. Social Media Promotion
Now, this is a simple yet important way to increase the number of visitors using your website. You can promote your site on your social media pages, and a simple popular hashtag will do it. Of course, there are other ways to get noticed on social media, and it could be your most powerful tool in attracting traffic to your website, not to mention, one of the easiest. Posting shareable content via the means of images and infographics can get your online community engaged and clicking on the links to your website. Sharing links with friends online can cause a snowball effect of responses and reports so get involved on social media and cast your net a little wider over the internet. Twitter is a great way to link content quickly, and the bonus of the site is that you can keep track of exactly what is trending and act accordingly. You could effectively spend the entire day gearing your tweets toward getting noticed by hash-tagging popular and relevant information related to your site at different times throughout the day.
6. Start A Blog
Blogging is popular and interactive. It speaks to internet users on a personal level, and if you can attract readers with your blog posts, then chances are, they’ll take their interest from one place to another and find themselves on your website. Blogging gives you leverage because you’re creating more published and noticeable pages, you can insert links to your website from here too. However, tread carefully when doing this as other pages that you’re linked to will be a direct advertisement of yourself, your website and your ability. In other words, any blog space that you create must be good quality and relevant. There’s no point in creating a haphazard and lazy blog. Blog readers are there because they want helpful and useful content, so use the skill you have to reach your target audience with further engaging copy and give them the informative material they are searching for. You need to optimize your prospects of getting your website noticed, so every click counts.
7. Keep Those Who Noticed Noticing
Continue to keep the traffic you’ve already managed to bag. If you have some regular uses of your website then why not ask them for a shout out or a public recognition on their blog, for example. If you’ve got some consistent influencers or bloggers, then use them to drive traffic to your website. Start a mutually beneficial relationship with such users and consider asking them to be a guest blogger on your site or ask for a feature on theirs, you can, in turn, offer to run plugs on yours in exchange. It’s a win-win scenario in this case.