The Future of Smart TVs

With TV technology constantly improving and developing new functionalities, developers are becoming increasingly aware of app trends and viewing preferences, ensuring that smart TVs provide all the apps and functionalities consumers could ever dream of.

In the future, Smart TVs will be even more conscious of these trends, working with advertisers to bring you the ultimate viewing experience.

Exploring the Future of  Smart TVs

Curved Smart TVs

Increased Security

Security is always a concern regarding technology, and smart TVs are no different. The IoT—or Internet of Things—is the internetworking of technological devices such as smart houses, smartphones, and smart TVs. This advanced connectivity of devices is estimated to increase to almost 21 billion objects by 2020, and it’s vital to guarantee complete data protection.

In the future, smart TVs will have increased security, extra malware protection, and strengthened infrastructures against hackers.

Easy to Control

Current smart TV controls can be tedious. Input text content is accessed using a remote control pointed at the TV screen, which selects keys to form words when text boxes are present, such as in a search function. Apple TV is one of many products created with voice commands to simplify data access. Possibilities in the future involve even smarter controls for smart TVs, such as smartphone apps.

Apps working alongside TVs can replace today’s controls and provide ease of access; smartphones and tablets may become universal remote controls, allowing for increased usability. We can already see this emerging with the use of screencasting on the YouTube app; users can project what they are watching on the app on their smart TV or device without needing to move.

On-Demand TV

In 2015, Netflix had around 70 million paid subscribers worldwide. Its success is owed to its ability to allow users to “binge-watch” TV shows for hours. On-demand TV allows you to skip the content you aren’t interested in to watch what you love.

With hundreds of channels available on today’s TVs, streaming services have started to capture people’s attention. They remove “useless” channels, allowing users to personalize their experience according to their preferences.

Effective Interfaces

In conjunction with easier controls, smart TVs will continue to update and improve their user interfaces. This process will likely include data collection on viewer preference, ensuring the TV experience is tailored to what is watched and when. Personalized recommendations, which are similar to Netflix’s system, will be possible for TV-watching optimization.


This data collection will allow you to access the content that matters to you, but it will also have another side to it, too. Marketing strategies and advertising experts will be able to improve how they target you with advertisements pertaining to your viewing preferences.


HDR originates from photography and stands for High Dynamic Range. It’s the newest image technology developed to improve the viewing experience. This technology allows for a greater range of luminosity and brightness, meaning that bright areas become brighter and dark areas become darker. HDR has a higher contrast than regular images, guaranteeing that every pixel in your TV performs better.

With increased TV technology performance, TVs in the future will be able to be completely optimized with other network devices while simultaneously providing personalized services and enhancing your viewing experience.

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