It is time to learn more about Facebook success. There is an infographics “Facebook: Behind the Numbers” by www.greatbusinessschools.org. There are very important facts and figures you should know about Facebook. We are sharing this infographics here to increase knowledge of our audience. We are thankful to www.greatbusinessschools.org who contacted us and gave permission to share this with our audience. I hope this article will work for you and you’ll find interesting and useful.

Facebook Behind the Numbers

Advertising

[top 30 in money spent-industry cluster]

01. Zynga-Social Gaming
02. Fab.com-Design Blog/Retail
03. Electronic Arts-Video Games
04. Proctor and Gamble-Consumer Goods
05. AT&T-Telecommunications
06. American Express-Financial Services
07. Experian-Information Services Group
08. Groupon-E-Commerce
09. Walmart-Retail
10. Microsoft-Software
11. Google-Internet/telecom/software
12. Verizon-Telecommunications
13. Ebay-Online retailing
14. Unilever-Consumer Goods
15. Nestle-Food Processing
16. Samsung-Conglomerate
17. Dell-IT/ Computer hardware/software
18. Disney-Mass Media
19. L’oreal-Personal Care
20. Starbucks-Restaurants
21. Citi-Financial Services/Banking
22. JPMorgan Chase-Financial Services/Banking
23. Turner-Entertainment/Cable
24. Nike-Apparel
25. Mastercard-Financial Services
26. Visa-Financial Services
27. McDonalds-Restaurants
28. Anhauser Busch-Beverages
29. HSBC-Banking/Financial Services
30. Ford-Automotive

Most Popular Industries

– Financial Services-6
– Retail-3
– Telecommunications-3
– Software-3

Women

Women are more active than men on Facebook

– Men prefer pictures of women
– Women prefer pictures of women
– Everyone prefers pictures of women?

Women upload and are tagged in 2x more photos than men.

Averages
– Women uploaded photos= 347
– Men=179
– Women tagged photos=73
– Men= 35

North American women aged 18-24 are the most common Facebook demographic
– Account for 5% or 25,000,000

As compared to…
– Men of every age in Asia = 4.9%
– While the population of Asia is 4+Billion
– And the population of North America is 520 million

Games

27 Million users bought virtual goods through Facebook Payments in 2012

– Totaling $810 million
– All but $5 million from games

Most popular Facebook games [and creator/owner]

– Garden of Time-Playdom
– The Sims Social-EA
– Cityville-Zynga
– Double Down Casino-Double Down
– Indiana Jones-Zynga
– Words With Friends-Zynga
– Bingo Blitz-Buffalo Studios
– Empires and Allies-Zynga
– Slotomania-Playtika
– Diamond Dash-Wooga

Driving at what?

Established markets
– North America is moving towards saturation point at 50.3% of population
– 27.5% of Europe use Facebook
– North America is only %5 of the world population
– Europe is 12% of the world population
– That leaves 83% of the world as a largely underutilized client base.

Emerging markets
[Continent-percentage using Facebook – Percentage of world pop]
– Asia-6.88%–55%
– Africa-5.1%–15%
– The Caribbean-15%–.5%
– South America-36.06%–6%

Fastest Growing Countries 2012
– Brazil +29 mil
– India +21 mil
– Japan+11 mil
– Indonesia+10 mil
– Mexico+10 mil
– Vietnam+7 mil
– US +6 mil
– South Korea+5 mil
– Thialand+4 mil
– Germany +3 mil

Source:
http://www.greatbusinessschools.org/facebook/