Application Programming Interfaces (APIs) are a crucial component of any digital marketers’ app arsenal. These programming instructions can be used and leveraged to access web-based software applications, in addition to allowing fellow developers to streamline the creation of new products that are powered by them.
To that end, there exists a vast array of API’s that make for better digital marketing strategies, especially targeted search engine optimization (SEO). Needless to say, it is virtually impossible to get from point A to B in the developing field today, at least effectively, without a reliable set of APIs.
The Mobile-Social Merge: Why Your Apps Need to be Social-Media Friendly
As more and more internet marketers are leveraging social media for their online campaigns, the need for APIs specifically tailored for data collecting and sharing is a must. The end goal is to create a user-friendly webmaster experience that minimizes data communication problems.
The faster and more efficient the transfer process, the better! Numerous mainstream social media sites like Facebook, Twitter, and Pinterest already have APIs in place for marketers to tap into and utilize to their benefit.
That being the case, it is definitely in your best interest as an app developer to integrate social media APIs as the mobile market has grown exponentially in the last few years, with millions of apps available for download in the iOS and Android marketplaces. Due to this sheer level of competition, it is no surprise that social media-friendly apps are more popular among users.
Top Mobile App APIs
Facebook – The social media giant indeed has its fair share of data functions, including some which allow for chat integration to data querying via an SQL-style interface. There is also an ads API that gives marketers the option to bypass the site’s Ads Manager tool when creating new applications. The use of Facebook Query Language (FQL) provides access to advanced tools that are unavailable in the standard Graph API.
Twitter – Despite its popular 140 character limitation, with Twitter’s API, mobile developers can utilize what is known as Twitter Cards to increase organic search traffic to their websites and applications. Along with embedded tweets and timelines, integrating Tweet and Follow buttons is easier than ever.
YouTube – The world’s largest video database is used by millions of marketers every day, and thanks to a suite of Data, Analytics, and Livestreaming APIs, features such as playlist/video retrieval, insertion, and deletion is possible. From analytics integration to streamlined account management to full-scale mobile integration, these APIs offer plenty of benefits to mobile marketers looking to capture a share of the user market.
The only direction social media is going is up. Thus, getting a clear grasp of the functions, features, and benefits of the various APIs used to make these sites work better is extremely helpful for mobile apps development and marketing.
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