The coronavirus pandemic has significantly impacted the high street, and a lot of businesses have to shift to online platforms. However, many people who flourished in shop premises are now struggling to compete in the digital marketplace. They simply aren’t receiving the same footfall they did in their bricks and mortar premises. In eCommerce terms, footfall is referred to as ‘traffic’. After building an eCommerce site, you want to drive traffic to your online store as much as possible so that you can convert these visitors into customers. Now, how do you go about doing this? We’ll be answering this question in our article – so read on if you’d like to know how to boost traffic to your eCommerce website.
How to Drive Traffic to Your Online Store?
1. Search Engine Optimization
For the uninitiated, search engine optimization (which is commonly abbreviated to SEO) sounds like a daunting prospect. It’s quite the opposite. If you’re an eCommerce business owner, then SEO is your best friend. Essentially, this process involves increasing the visibility of your website by creating metadata, keyword-rich content, and backlinks. It means when people type in search terms or keywords that are related to your business. They’re more likely to see your website appear at the top of their search engine returns page. This increases the visibility of the website and, as a result, helps increase traffic numbers, therefore resulting in more revenue and profits for your business.
2. Email Marketing
Email marketing is the updated version of posting promotions’ leaflets through mailboxes. If it’s effective, you can turn visitors into traffic and eventually loyal customers. Nowadays, email marketing is carried out using sophisticated software that can be set to send messages to those on your contact list automatically. It makes advertising quicker and easier than ever before. You can also personalize your emails to each customer with the right software. Plus, it’s easier to analyze the success of these campaigns than others, as it is explained in this review of the best email marketing software. Watch your traffic notably increase when you invest in good email marketing software.
3. Social Media
If done successfully, social media is incredibly effective at increasing traffic to your online store. For one, social media increases your outreach. When posting, you can use hashtags, meaning your posts will appear when people type in related keywords. It helps you reach your target audience. In addition to this, platforms like Instagram or YouTube will provide analytics to businesses that use their services. With this data, you can see what posts people are most engaging with, plus what demographic is most attracted to your product. From here, you can narrow down your target audience, making your advertising more effective. Social media also gives you the chance to interact with your customers, putting a face to the brand name. Boost your personal profile, and you’ll garner a more loyal fanbase. As a result, traffic and sales will improve.
These are the three main ways to get traffic to the eCommerce site. If you’re new to digital marketing and online selling, then we’re certain you’ll see an improvement to your business by using them.