Creating a banner ad that will wow the computer user is not as easy as many might think. There are a lot of websites that have often said how easy and simple it is to create a banner ad. They tell you it is an effective tool that does not require a huge advertising budget. There is some truth to the budget part, but unless you have some marketing skills there are ways to turn your work into an unsuccessful ad versus one that truly pays off. The following is going to look at some tips to help you launch a banner ad campaign that will work for you.
- Ad Rotation
- Boring Ad
- Marketers Test
- Call to Action
- Sell the Click
- Making Words Count
The seven topics outlined are the information to be discussed as tips to help you develop a worthwhile ad.
Ad Rotation and Creativity
Ad rotation is something that is very necessary if you want to keep your target audience interested. If you keep using the same ad, one that is working it will eventually stop working because everyone will have seen it. Likewise if you use an ad that is not working it will be ignored. This is why boring ads must be creative and they must be rotated to ensure that your target audience is seeing something as if it were new.
A major part of banner ads is making your brand known, but also making certain it is worth remembering. An ad with creativity that is also rotated with several other ads of similar creativity will keep the person looking at your ad and clicking back to your site. It also ensures that new people will want to click through as well.
Any banner ad has to be noticed. You do not want to cover over the entire page with the banner ad as this can incite bad feelings. However, you want an ad that will be noticed because it is worth seeing. It goes back to the creativity, rotation, and now add in proper size. A banner ad should be displayed with enough size for the person to read what it says without being overbearing or too small.
A marketers test is a definite must. After you have designed an ad that you feel tells your information you still need to have it checked against your public. A marketers test tells you if the design, words, font, and images are actually going to catch the attention of anyone seeing it.
Call to Action
This is more of the developing side than perhaps some of the others, but nevertheless the other tips are just as important in deciding how to develop the ad for people to see. Here you want to create a statement that makes the person want to click on the hyperlink you have supplied. You need to make it strong and all too often most have weak calls to action. Again this is where a marketing test can come in handy.
Sell the Click
Focus is usually on trying to sell the product or service you have, but actually your development of the ad needs to be selling the click and not the product or service. This is why the call to action and words you use have to matter. They need to convince the reader that there is something worth clicking for—it’s not always the product, but sometimes the free offering that gets the click.
Making Words Count
The words you use have to count. You only have a few words on an ad which is much different than an article so you have to make every word worth the use.
The above tips go hand in hand for developing an ad. Some are more about the execution of the development of the ad, while others are specific to the design itself.
Tuan Nguyen is the Founder of 20dollarBanners.com and Aplusmedia, a web development and marketing agency. Tuan is an expert when it comes to banner designing/advertising and has helped countless businesses promote their services via banner advertising.