Nowadays, to get noticed among the targeted consumers, an entrepreneur needs to indulge in additional activities apart from the usual business promotional tasks. Distributing flawlessly designed business cards is one such activity that can help reach out to a larger audience interested in products and services similar to those delivered by you.
A business card can be your big shot to make that great first impression on your potential client. Your business card design should be eye-catching. Hence, it is advised that you design one that looks great and carries brilliant self-promotional content. Don’t worry; designing a business card is not rocket science. Anyone can do it. You searched for this question yourself – how to make a good business card, and we are here with our business card design tips.
In this post, I’ve jotted down seven crucial business card design tips that must be followed to develop a perfect business card. So, without any further delay, let’s get going and get a whole idea about designing a business card.
How to Design A Business Card?
After reading our article, you can design business cards that impress your clients.
1. Choose the size and color wisely
Since a business card is a compact representation of your corporate personality, keep its size at 89 mm x 51 mm. Regarding the business card’s color, I recommend you work in CMYK color mode by ditching the RGB color mode. This is because the CMYK (Cyan, Magenta, Yellow, and Black) color mode works wonders for color printing. Moreover, CMYK is a subtractive color mode that works by masking colors on a light background, thereby reducing the quantity and color of light reflected by the paper.
2. Pay attention to the creation of Bleed Area
Unless you’ve chosen a white background for your business card, you must prepare a Bleed area (95 x 57 mm). Preparing a bleed refers to highlighting an area that surrounds the document and is around 3mm thick. The sole reason behind creating the bleed is to prevent the occurrence of any ugly border strips on the card’s edges.
3. Opt for Complimentary colors
Following the crowd is never a brilliant idea when designing a business card. You can opt for a mix-n-match of colors to make your card stand out from a stack. Make sure to keep the color scheme consistent throughout the card so that it allows you to portray a professional image of yourself. To get an idea about the complementary colors that can be used in the business card, you may visit online web portals where you can find people who create color palettes and ask others to vote and comment on the same.
4. Avoid using borders
Although borders on business card designs might look stunning on the screen, they may lose their charm when printed. There might be situations wherein the business cards may have some ‘lop-sided’ edges when cut. It will easily ruin the entire architecture of the card, and you may lose your chance of impressing potential clients.
5. Include business details on the back of the card
Make it a point to include all the core information on the back of your business card. Some of the necessary details that need to be mentioned include:
- Your name
- Your job profile? Also, have the name of the organization you’re associated with
- Your contact information, including your mobile number, email address, work address, social media account(s) details, etc.
- QR Code—You may choose a reputed website that allows you to generate a free QR code to present your web address or phone numbers visually.
6. Ensure each text included within the card is readable
Clients scan your business card for vital information about the work you handle and the products/services you deliver. While designing a business card, make sure the text is at least 8 pt and visible in a clear, readable format. You may also choose to accentuate your name or critical contact information by making it slightly bigger or bolder compared to the rest of the information.
7. Pay heed to the process of saving your business card design
Saving your card design is a crucial process that must be considered carefully. You should ensure that all the text is outlined correctly and that any color scheme blocks have been eliminated. You must save your design as a vector-based PDF to provide the best results. It will ensure high print quality for your corporate card.
Final Words
So, there you have them: tips to help you design a business card that is highly laudable and capable of promoting potential clients to choose your products and services. If you have any other business card designing tips in mind, do consider sharing them with our readers. You may use the comments box below to pin them down.
Also, don’t forget to share your views/opinions on the above post.