Logo Designing is not really an easy-going job, it has to be carried out methodically and meticulously. Don’t forget that any minor mistake can ruin the whole time you spend on your work. Designing a logo is not as simple as drawing a geometrical shape and placing the brand’s name in it. It is beyond than just highlighting the company’s name. A company’s logo is its first impression on its clients so it should be created in such a way that it appeals viewers at the very first sight.

For those who have decided to make their career on the grounds of graphic designing, it is very integral that they should know how they can improve their skills at the initial levels on their careers and dazzle everyone with their exceptional and unique expertise. Here are few tips that will help them growing as a professional and creative writer.

logo designing

Make Logo Designing Simple

1. Create something which is different from what others have done before.

A logo for a brand is its identification, it should be different from the brands that is working in the same area of services or product line, for instance if you are doing logo designing for an online shopping website, make sure that it doesn’t match in any way with other online shopping websites working out there in the world. In order to make it unique and different, you must have to spend brainy skills to drive the best idea out of your mind.

2. Consider the brand and learn about its story.

It is very important that you understand the type of brand which have hired you for logo designing. You must know what kind of logo would go well with its introduction. In order to come up with the idea of logo design, try to think of the brand in your mind and then draw something that you think should go with the name and type of their products and services. Be sure not to follow the logos designed by your seniors, always make sure to create something that fulfills the demands of brand’s name and help it to look unique.

3. The name of the brand

The name of brand helps you to draw something relevant to it, for instance the logo of McDonalds carry a big vibrant yellow “M” which serves the purpose of representing the name of brand. A logo doesn’t just make a company look unique and exceptional but it also helps it to advertise itself, you should know what does the brand seek for, design a logo that will help it achieving  its aim. The design of logo should represent a very obvious and clear image about the brand.

4. Keep it easy and quirky!

It is important to maintain a perfect combination of simplicity and peculiarity. If you go too gritty about making it different and unique, you may end up creating something that looks too quirky and repels the customers instead of appealing them, on the other side it shouldn’t be very simple that it looks far below the status of brand. You can create a perfect logo even by using the alphabets of brand’s name, for instance the logo of amazon has its name with an additional yellow arrow to symbolize its vast variety of inventory, making it simple yet unique.

5. Make sure you do not underestimate the color of logo

Colors play very prominent role in attracting the customers, the choice of colors for logo must be rich and attractive. Before you design a logo for a company, carry out a survey to know the following things about their customers.

  • The age group
  • Culture
  • Likes, dislikes
  • Occupation

You must have seen and observed that the logos of baby products are not vibrant in color, this is because the company wants to maintain the gentleness of their product. On the other side the logos of companies selling alcoholic drinks always prefer a logo that has the tad of adulthood and makes it look hypnotic. The selection of color should be made keeping in view the nature of products/services and their consumers.

I am a graphic designer and I am working for One Logo Design. I design logos for companies. My passion led me to write about the subjects linked to graphic designing.  My aim is to help beginners to improve their quality of work and excel in the field of graphic designing through my writing.