Music videos used to be the domain of the rich and famous, but thanks to advances in technology such as mobile phone cameras and movie editing software everyone can now shoot a professional looking video without a huge budget or technical know-how. Whilst expensive extras such as special effects and professional backup dancers will lend a professional look to your video, they are nothing without a little creativity. Some of the most effective music videos are nothing more than a simple camera and a clever storyline.


The Creative Process

Before picking up the camera, sit down with your development team to plan the video from start to finish. Sketch out a storyboard that depicts each individual scene in the movie. Don’t worry about the quality of the sketches as they are purely for reference as you will probably have many new ideas along the way. Scout for a suitable location for your movie before auditioning for actors, backup dancers and any technical help you may need such as a cameraman or sound engineer. Locate any props you might need such as cars, musical instruments or wind machines. Be sure to perform a few rehearsals with a couple of people before gathering your entire crew.

Lights, Camera, Action!

Once you have everything planned right down to the last detail, it is time to begin shooting your video. Depending on your budget and the size of your crew, shoot each scene a number of times and from many different angles. The real magic happens during the editing process, so having as much footage to work with as possible will ensure a better end result. Listen to feedback from your actors and technical crew so you can try-out new ideas that crop up during filming. Spontaneous ideas can sometimes prove to be the most effective.

The Editing Process

You can make professional looking movies using Windows Movie Maker, or there are hundreds of different apps available that will allow you to edit your video and add effects such as filters, time-lapse, fades etc. If you do not have any experience with movie editing, it may be worthwhile enlisting the help of a professional or enrolling in a course beforehand.

Present Your Masterpiece

Once you have your finished movie, arrange a private screening for the cast and crew along with a few drinks and snacks to thank everyone for their hard work. After you have posted your video to YouTube, give everyone the link so they can download it using YTD and share it over other social network sites to help with promotion. When using downloaded videos, remember to respect intellectual property rights.

Before you invest a large amount of money in expensive cameras and lighting equipment, perform some research online into what other directors are creating using just a phone. There are plenty of apps that are able to turn your iPhone into a professional looking camera. You can even edit the footage and add a soundtrack using your phone. Without the technical knowledge, professional equipment is practically useless, so concentrate more on creating a unique, engaging storyline than a spectacular visual experience.

Lisa Harold

is a highly experienced videographer. She enjoys blogging about the how-tos of making great videos for a variety of projects.