Google Adwords classifies e-cigarettes as potentially dangerous items and Facebook has banned any tobacco related items, which for advertising purposes includes vapes and accessories.
So now that you can’t advertise on the two most popular and effective advertising networks on the planet, how do you get the word out?
The solution to advertise e-cigarettes
The only real and cost effective solution for your online marketing is SEO. If you’ve never heard of SEO, it stands for Search Engine Optimisation and it’s the process that needs to be followed to ensure that your website gets noticed in the Google results.
Is SEO difficult?
To a total beginner SEO seems like some kind of special voodoo, but in reality the SEO industry is so well documented that it’s actually one of the easiest marketing subjects to grasp. There are hundreds of tools available that you can use to help you get started in boosting your website rankings on Google and getting more visitors to your website.
One of the good things about the SEO industry is that most of the pros like to test out their theories and then share the results online, often for free. This means that any new techniques that are currently working are readily available to be copied for your own sites.
There are lots of free guides available from well known guys in the industry including Neil Patel and Rand Fishkin. If you want to get a quick understanding of where to start and what to do, start with a search for quicksprout marketing or moz.
Using an SEO agency
As with any online service there are many different people and agencies who offer SEO, some great and some not so great. Before you entrust your marketing and SEO to anyone take your time to review what they do and speak to their current clients to check the results that they get.
If the agency doesn’t truly understand how to do SEO correctly then they could actually do more damage than good. If they do a really bad job they could get your website removed from Google entirely, something that can take a long time to rectify, not to mention being potentially very expensive. Eventige are a good choice for your SEO needs.
Where to focus your attention?
When you first get started everyone mentions that you need to be on every search engine such as Yahoo, Bing and Google. In reality most of you traffic will come from Google, so start there.
How to get listed on Google?
It’s really not hard to get your e-cigarettes related website found on Google. You only really need one link from someone else’s site to get you started. Once Google finds your site it will automatically look around and list most of your website pages on its search engine.